Have you ever received what you thought was a referral? Often times the prospect does not know why you are calling or who you even are…is that really a referral?
A referral is not a recommendation to call someone, it is also not, “these people could really use someone like you”. Real referrals are people who have problems, want to fix them, and are expecting your call.
Professionally trained salespeople develop techniques on how to ask for referrals and more importantly have the referrer set up the referral properly. Referrals are the single best source of new business, yet too many salespeople are spending time either not asking for referrals, or accepting imitations.
Help your clients discover, “What Is A Real Referral” and close more sales.
Think about this before your next client meeting, or ask for help from Sales Concepts at 440-575-7000.
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