“If Your Competition Does It, Stop Doing It Right Away”

We all have competitors, so what is the best way to deal with them? If Your Competition Does It, Stop Doing It Right Away.

What will this accomplish? Differentiation. One of the keys of closing and keeping business is being different. Competitive advantage greatly increases the probability you or your salespeople will sell. Understanding your market will help you create different products or services that will make you stand out.

Are you tired of Price Pressure? You cannot be a commodity if you are different than your competition. Do you grow weary of Comparison Shoppers? If you are different you will easily separate yourself from the pack.

How about cold calling and looking for appointments? If you look and sound like all your competitors, all salespeople for that matter, your prospects are justified in blowing you off. Try to differentiate yourself and your company in everything you do.

Remember, “If Your Competition Does It, Stop Doing It Right Away”, separate yourself from your competition. Think about this before your next sales call, or ask for help from Sales Concepts at 440-575-7000.