“Always Get A Decision”

We were recently reminded, by a client, of something we have known for years, “the longer it takes to get a decision, the less likely I am to make the sale”. Despite the fact we have said it over and over, it is amazing how easily we all forget this valuable lesson.

What is our job as a salesperson? Help prospects make a decision. That is it…not close, convince, persuade, or even go to the bank…just help them make a decision. How many more prospects and customers could you have if you no longer wasted time with those prospects who cannot ever decide? How often have you spent weeks or months working on an account, only to get passed over for a cheaper often inferior competitor?

Successful salespeople help prospects make decision by accepting either a yes or a no, and eliminating think-it-overs. Great salespeople have mastered the art of pushing prospects in the direction of no, to create more comfort, and reduce the pressure on a sales call. Help your prospects discover how much less pressure there is when we “Always Get A Decision”. Think about this before your next sales call, or ask for help from Sales Concepts at 440-575-7000.