Networking Groups, How to Choose

Networking is a must for all small business owners as well as sales people, but with so many groups how does one decide? Let’s face it with IRN, B to B connect, and hundreds of thousands of other groups how do you really know which one to join? Many will tell you to watch and listen to how many leads are passed at the meetings. One question though, is it the amount of leads that counts, or is it the quality of the leads being passed? For example, group one has 20 members that consistently passes 25 leads a week and out of those leads the members are closing 30%. Now, group 2 has 10 members and they consistently pass ten leads a week and close 65% of the leads generated from the group, which group would you join? The issue with networking groups isn’t the fact that leads don’t get generated it is how qualified the leads actually are. It all comes down to time, time is the one thing in life that we can’t create more of, we have 24 hours in a day and we need to use that time to the best of our ability. So when considering a group to join ask about lead conversions, look for synergy partners that you can pair up with and be skeptical of the groups who are passing a bunch of leads, ask questions that will help qualify the group so you can rest assured that you are spending your time wisely.