Salespeople love to talk, especially about the features and benefits they are in love with. Have you ever talked too much and actually talked the customer out of the sale?
Did you ever stop to think that all this talking may be doing more harm than good?
As the prospect, do you wish the salesperson would just shut up? How did you feel when the salesperson talked too much? Comfortable? Probably not. Remember, people buy from people that they are comfortable with. Selling is asking the right questions, not telling your prospects about features and benefits. You will gain greater trust with your prospect if You Sell, Not Tell!
Think about this before your next sales call, or ask for help from Sales Concepts at 440-575-7000.
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